Brand Values

#001: Authenticity 

Taking inspiration from heritage workwear, outdoor clothing and military attire, we produce high-quality clothing with a focus on form, function and innovation. Classic designs viewed through a modern lens, crafted with care and built to last. 

#002: Sustainability

We are dedicated to reducing the impact our industry has on the planet. That means using natural, organic materials, keeping one eye on processes and the other on the mileage. We are committed to small runs, finding unloved deadstock and giving it a new lease of life so our planet can breathe more easily. 

#003 – New, Worn, Loved

Our designs are built to last, but all clothes wear out eventually. Even the ones we love. We believe that holes and tears shouldn’t mean the end. We offer visible mending repairs such as Sashiko and Boro to prolong the life of your favourite pieces, and give them character. unique to you. See our Repairs & Alterations

#004 – Transparency 

We’re proud of our approach and we’re committed to transparency and accountability at every stage of our process. We seek out smaller companies that contribute to the local economy. We work with suppliers who employ skilled craftspeople on fair terms. We name these companies so you don’t have to take our word for it – you can see for yourselves.